This global roadshow was conceived in order to promote Ultrabooks, the family of laptops featuring Intel technology. As a Creative Director for Vice Media Group/Virtue Worldwide, I guided partnerships with cutting-edge digital artists to create custom applications and games that would highlight the unique attributes of the Ultrabooks. Additionally we created the web presence and social media initiatives for the program. We led and collaborated with a group of agencies responsible for the structural design, entertainment initiatives and location services. Kicking off in New York, the tour went to Chicago, London, Tokyo, Beijing, Shanghai and Moscow garnering tens of thousands of in-person interactions and millions of impressions.