Looking to expand its brand presence in Miami, an important emerging market,
Veuve Clicquot created a signature event to reflect the unique spirit of Miami reflected through the lens of the brand. Infusing the VC style–elegance with a dash of whimsy–with design elements from Miami, Cuba and Brazil, we created a new and captivating design vocabulary for the brand. Having evolved over the years from an event for a few hundred at a hotel pool bar to taking over Museum Park fora day long entertainment extravaganza, we have consistently grown and polished the event.
The event featured elaborate scenic monuments to create opportunities for digital and social engagement, a 40’ custom built round stage for a curated series of electrifying performers, elegant seating areas and lots of branded bars and merchandise, creating a unique and exciting brand environment to engage consumers.