Debuting during Fall Fashion Week, this pop-up took over and transformed the ground floor of the Treasure and Bond store in Soho. It showcased the collections curated by GQ and sold on Nordstrom.com, presented for the first time in a physical location. Working closely with the Creative Director of GQ, we created a space that brought to life the spirit of the publication - elegant and assured masculinity with a sense of fun. We conceptualized and designed the store, created custom displays and furniture, sourced vintage items and created mini shops within the space for outside vendors like the Blind Barber and a coffee shop.
