While I was Creative Director at David Stark Design, we collaborated with Target for a public launch of their hugely successful designer collaboration with Lilly Pulitzer. Tasked with bringing Palm Beach style to NYC in April, we conceived of a rich program of interactions and shopping. We created a Lilly Pulitzer takeover of Bryant Park for a long weekend, featuring custom designed games, lounges, a juice bar and artistic activations designed to transport guests to a sunnier state of mind. In addition to the park takeover we created an influencer party and pop-up store in a completely redesigned Bryant Park Grille. The collection was such a success it sold out within hours of the doors opening.
