Working with Grow Agency I was Creative Director on this project, with Meta as our client, launching Teen Accounts on Instagram. It was a critical event for the brand in shaping public perception. The launch began with an event in their NYC headquarters for 150 influencers followed by a public facing pop-up that toured around the US for several months. Our challenge was distilling complex ideas into easily digestible and shareable information that could be disseminated both in person and through social media.
Our event featured programming that highlighted parenting and social media experts along with key Meta stakeholders. To further reinforce the messaging we created a series of interactive engagements to help educate and communicate all the features of the new Teen Accounts.
