Kiehl’s sponsors a yearly junket for Asian beauty editors to discover new products and reconnect with the brand’s classic product line. A multi-day series of events culminated in the launch of a new day oil featuring sunflower oil as a primary ingredient. The David Stark Design creative team, which I led, conceived of an afternoon that highlighted the product, allowed for multiple social media interactions, and made the presentation of product information feel fresh and relevant. The centerpiece of the event was a massive field of sunflowers placed below a gigantic angled mirror that allowed guests to create unique images for Instagram. Other activities included an art gallery of classic Kiehl’s illustrations that guests could color, an herbal sachet station and a bike powered smoothie bar.
